Multi-touch Performance™
Sales Development
Intro – Multiple Touches…The Follow-Up Factor!
Foundations · Changing the Game…Again · Hi-Tech / No-Touch: Engineering People Out of the Equation · Bottom-Line / Top-Line: Running Out of Options · Sales-Time Management: Charting Your Book of Business
Approach · Relationship-Centered: The People Involved · Steps to the Sale: A Normative Process · Transaction-Centered: What Brings Us Together · Strategic Selling: “Partners” in Business · Diagnostic-Centered: Pace & Lead / Match & Move
Obstacles · Fear of Failure: In Our Own Way · Managing Tension: Comfort with the Uncomfortable · Empathy: A Mile in Their Shoes · Silence: Seven Seconds is All it Takes · Being Present: Living and Selling in the Now
Communication · Purpose: Four Types of Communication · NLP: How We Map Our Worlds · Rapport: The Effect We Have on Others · Listening: Three Levels of Impact · Questioning: Targeting Information
Personal Change · Strongest Felt-Need: What Do You Want to Improve? · Personal Goal Setting: Simple, but Not Easy · Peer Pressure: Partners in Change · FeedForward: Suggestions for Success · Express Lane to Change: What to Stop Doing!
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